Elevate Equity

Branding Project

For Elevate Equity, we developed a modern and professional identity as part of a commissioned branding exploration. The concept reflects growth, strategy, and trust, with a logo symbol formed from three upward shapes that suggest progress while subtly creating an “EE” to reinforce the brand name. A refined palette of deep blue, mint, and champagne balances authority with freshness and warmth, ensuring the brand feels both strong and approachable.

This design direction was created during the initial brand development phase and showcases the considered visual strategy behind the concept.