Richard Allom

Rebranding Project

We developed a clean and professional brand identity for Dr Richard Allom, an Orthopedic Knee Surgeon, that avoids medical clichés while still conveying relevance. The logo mark combines a subtle knee joint form with a forward movement arrow, symbolising mobility, progress, and recovery. The palette balances trust and professionalism with a touch of vibrancy, ensuring the brand feels both approachable and authoritative.